Posts Tagged ‘video’

Online Video Viewing Soars

May 27, 2010

Nearly 19 percent more Americans viewed more videos for longer periods of time in 2009 compared to last year, according to comScore’s 2009 US Digital Year in Review.

Americans watched a total of 33.2 billion videos in 2009, accounting for a 150 percent increase from 14.3 billion in 2008. Americans also spent an average of 4.1 minutes on each video, compared to 3.2 minutes in 2008.

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Is the iPad the next buzz healthcare marketing tool?

May 22, 2010

With the launch of Apple’s new iPad, as healthcare marketer, I have been pondering whether it is “the next big thing”. I dont think I am alone!

A health system in Idaho, St. Luke’s, is using a new iPad interactive video from Unity Medical Inc., a provider of digital health tools.

The program includes educational content for patients undergoing medical procedures. Patients can view videos and testimonials on iPads in the hospital or download content directly from the iTunes store to their iPad.

The Walt Disney building at Florida Hospital for Children is also using the new iPad application to explain common medical procedures such as CT scans & MRIs to patients.

What a great and intuitive way to use technology. What an amazing and easy to use device.  It has a user-friendly design that truly makes consuming content a pleasure.

As health care clients, we are often afraid to use new technology, but the iPad offers both high-tech and friendly tool.  In my opinion the iPad is a great delivery vehicle for patient education and marketing messages.

google dominates landscape in online video

April 28, 2010

US internet users watched 32 billion videos in January 2010, according to the comScore Video Metrix

Google Sites rank as the top US video property with 13 billion videos, or 4 our of every10 online videos viewed. YouTube.com accounted for nearly 99% of all videos viewed at the property.

Comscore Online Video Content January 2010