We study human behaviour. We know our market share and target specific demographics .. well, at least endeavour to! I think we deserve a new title of “social scientists”! Do you?
According to the Bureau of Labour Statistics, a “social scientist” is defined as ::
“Social scientists study all aspects of society—from past events and achievements to human behavior and relationships among groups. Their research provides insights into the different ways individuals, groups, and institutions make decisions, exercise power, and respond to change. They look at data in detail, such as studying the data they’ve collected, reanalyzing already existing data, analyzing historical records and documents, and interpreting the effect of location on culture and other aspects of society. Through their studies and analyses, social scientists offer insight into the physical, social, and cultural development of humans, as well as the links between human activity and the environment. ”
