Posts Tagged ‘seo and social media’

Social media & SEO :: any common ground?

June 7, 2010

Social media and search engine optimisation (SEO) have competing goals.

One aims to pull users to a designated website, while the other enables and encourages conversations on third-party property.

To unite the two goals healthcare marketers need to find the common ground, which is the content created and shared between marketers and patients.