This is a great opportunity for us, as healthcare marketers to lead patients and provide quality health information …
* only 6% of e-patients have tagged or categorized online content about health or medical issues.
* only 6% of e-patients report that they have posted comments, queries, or information about health or medical matters in an online discussion, listserv or other online group forum.
* only 5% of e-patients say they have posted comments about health on a blog.
* only 5% of e-patients have posted a review online of a doctor.
* only 4% of e-patients have posted a review online of a hospital.
* only 4% have shared photos, videos or audio files online about health or medical issues.
Data extracted from Pew Internet and Life Project Report
A majority of e-patients access user-generated health information but few are actively writing or creating new health content:
July 17, 2010This is a great opportunity for us, as healthcare marketers to lead patients and provide quality health information …
* only 6% of e-patients have tagged or categorized online content about health or medical issues.
* only 6% of e-patients report that they have posted comments, queries, or information about health or medical matters in an online discussion, listserv or other online group forum.
* only 5% of e-patients say they have posted comments about health on a blog.
* only 5% of e-patients have posted a review online of a doctor.
* only 4% of e-patients have posted a review online of a hospital.
* only 4% have shared photos, videos or audio files online about health or medical issues.
Data extracted from Pew Internet and Life Project Report
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