Archive for the ‘Uncategorized’ Category

What a difference a “decade” makes … healthcare progress from 2000 to 2010

June 11, 2010

I found this interesting nugget from a Pew Internet report … enjoy the reminiscence!

In 2000, 46% of American adults had access to the internet, 5% of U.S. households had broadband connections, and 25% of American adults looked online for health information.

Now in 2010, 74% of American adults go online, 57% of American households have broadband connections, and 61% of adults look online for health information.

What will tomorrow bring??

Will you be my “friend”?

June 10, 2010

There are multiple ways to incorporate the concept of “friends” into the patient experience.

First, we should make it easy for people to share our content.

Second, we should give our readers good reasons to share, whether it is funny content, education or invitations to a brand advocacy program.

eg. One hospital saw a rise in clickthroughs after adding a “Items you might be interested in” section at the bottom of their weekly eNewsletter featuring products recommended by people who purchased similar things.

Another way to engage friends is to make the webpage linked from your emails a community, example :: adding a Twitter stream, integrating Facebook Connect for updates, the most popular topics on discussion boards, or recent media coverage your physicians got, etc.

The more human interaction you can foster, the higher their engagement.

Creating the Optimal URL Structure for SEO

June 5, 2010

I read a superb article entitled “Creating Optimal URL Structure for SEO“. It discusses the creation of a great URL structure which is so important for Search Engine Optomization. The website, SEO Design Solutions, discusses the one-off site structure is an SEO tactic in use for over 10 years and is quietly defeating SERPs since the invention of search engines. Read the full article here ::

Bloggers are thought leaders

June 3, 2010

Some stats about bloggers ….

•         71% of bloggers report increased visibility within their industries through their blogs.

•         56% of bloggers say their blog has helped their company establish itself as a thought leader within the industry.

•         58% of bloggers say they are better-known in their industry because of their blog.

•         Bloggers are talking about brands at a much higher rate (80%), with 1/3 posting reviews at 1x week.

The Second Opinion: How the Web Drives Healthcare Decisions

May 31, 2010

The Pew Internet & American Life Project released the results of its survey into how and when Americans use the Internet to gather health information. In The Social Life of Health Information, Pew reports that Americans are turning to an increasingly broader array of online and offline resources in their search for health information.

Highlights from the report include:
* 83 percent of online adults have looked on the Web for health information. (Since 2002, Pew Internet Project surveys have consistently found that 75-83 percent of Internet users look online for health information.)

* Half of online health inquiries are done on behalf of someone else, such as a family member or friend.

* 57% of e-patients say that their most recent online health inquiry had an impact on their own healthcare or the way they care for someone else.

* 60% of e-patients say they or someone they know has been helped by following medical advice or health information found on the Internet.