Archive for the ‘Technology’ Category

News Consumption? There’s an App For That! Are we becoming a nation of headline chasers?

June 17, 2010

Because I work in technology I prefer to see its beneficial side … but I have to question whether technology is doing more damage than good.

If it is left unchecked will our children know more but live lower-quality lives than us?

Give me your opinion …

Free Webinar :: Web Portals – 1 stop hub?

June 9, 2010

“Web portals: How a one-stop information hub can improve patient care & staff satisfaction”
June 22nd, 2pm

To gain this competitive edge, healthcare organizations must have a top-notch team of smart, dedicated professionals. Too bad so many organizations slow their teams down with inefficient processes that hinder their access to critical information. In fact, it’s one of the top complaints among staff!

Tune into this one-hour event and you’ll learn how to:

  • Share information with employees in real time, in a searchable, web-based content management format.
  • Tie together multiple clinical, billing and patient management systems for patients, clinicians and administrators, with a single login ID for each user.
  • Arm physicians with a one-stop repository where they can access course material, test results, x-rays, clinical studies, research, formulary information, and more.
  • Enable staff to quickly access department-specific content that allows them to make informed decisions on the spot.
  • And more…

Speakers ::

  • Barry Grover, director of information technology services at Floyd Memorial Hospital and Health Services, New Albany, Ind.
  • J.D. Kleinke, a medical economist and author who specializes in healthcare IT trends, implementations and date-driven health care systems
  • Joseph Preston, Worldwide Healthcare Business Development Executive, IBM Software Group
  • Moderated by Neil Versel, senior editor of FierceHealthIT, FierceEMR and FierceMobileHealthcare

Learn more

Irish hospitals under fire after wrongly diagnosing miscarriages

June 9, 2010

Doctors in Ireland are encouraging additional and more thorough readings of fetal scans for pregnant women, as well as for equipment to be updated regularly, in the wake of news that three different women were wrongly informed that they had miscarried.

In the most high profile of the three cases, Melissa Redmond was eight weeks pregnant when she was told late last year by doctors at Our Lady of Lourdes Hospital in Drogheda, that her baby had died. Just prior to undergoing a procedure to have the fetus removed, Redmond sought a second opinion, where it was determined that her child was, indeed, alive.

The boy, Michael Jr., is now 13-weeks old according to BBC News.

“The health scanner [at Our Lady of Lourdes] was not fit for purpose,” Redmond’s husband, Michael, said. “[I]t was six years old and needed to be changed….[It] was finally changed six months after our diagnosis.”

A second mother, Gillian Dargle, was told by doctors at Louth County Hospital in Dundalk, that there was no fetal heartbeat 13 weeks into her pregnancy. A second scan confirmed the finding, but a third scan, performed on the morning she was to have the fetus removed, contradicted the other two.

Dr. Peter McParland of Dublin’s National Maternity Hospital said that doctors need to realize that ultrasounds are “not infallible” and that extra caution should be taken prior to a fetus-removal procedure.

Those sentiments were echoed by Dr. Barry White, national director of Quality and Clinical Care for the Health Service Executive, Ireland’s version of the Department of Health and Human Services.

“I would accept that in most situations a mandatory scan would seem to be the appropriate way to go, regardless of what the best practice is internationally,” White said, according to the Irish Times. “To me, it seems like the safest option.”

The Golden Triangle :: mobile, social & real-time

June 7, 2010

In a Forrester report published earlier this year, Social Media spend is expected to increase by 34% by 2014, placing it just behind mobile marketing, but ahead of search marketing.

Regardless of industry, the top areas of marketing, whether it’s interactive or marketing in general, for any business, must focus on social, mobile, and also the real-time Web. Thus forming a Golden Triangle engagement.

  • The iPhone is the poster child of mobile.
  • Facebook is the poster child of social.
  • Twitter is the poster child of real-time.

2010 Predictions :: Social Media, SEO and …

June 7, 2010

Industry experts, I do not include myself, are pitching 2010 as the year of mobile.

With the continued adoption of 3G mobiles and great advances in technology, they see big opportunity for brands to build connection points with patients [consumers] on this platform. Social media is proving to be the most readily adopted digital media channel in the mobile space by users.

Mobile applications such as Foursquare illustrate that users are embracing the opportunity to update their profiles or announce their locations to their fellow social followers, so brands should seek to position and integrate the right message at the right time and place.

While other kinds of mobile marketing, such as mobile search, is not as widely adopted, people still seek information on the go.

To wrap up, while SEO and SEM may be overshadowed by the lure of apps and other slick forms of mobile advertising, the search element of mobile should still be considered part of the overall strategy, just as mobile is an extension of the digital platform.