Archive for the ‘Search Engine Optomisation’ Category

The Golden Triangle :: mobile, social & real-time

June 7, 2010

In a Forrester report published earlier this year, Social Media spend is expected to increase by 34% by 2014, placing it just behind mobile marketing, but ahead of search marketing.

Regardless of industry, the top areas of marketing, whether it’s interactive or marketing in general, for any business, must focus on social, mobile, and also the real-time Web. Thus forming a Golden Triangle engagement.

  • The iPhone is the poster child of mobile.
  • Facebook is the poster child of social.
  • Twitter is the poster child of real-time.

2010 Predictions :: Social Media, SEO and …

June 7, 2010

Industry experts, I do not include myself, are pitching 2010 as the year of mobile.

With the continued adoption of 3G mobiles and great advances in technology, they see big opportunity for brands to build connection points with patients [consumers] on this platform. Social media is proving to be the most readily adopted digital media channel in the mobile space by users.

Mobile applications such as Foursquare illustrate that users are embracing the opportunity to update their profiles or announce their locations to their fellow social followers, so brands should seek to position and integrate the right message at the right time and place.

While other kinds of mobile marketing, such as mobile search, is not as widely adopted, people still seek information on the go.

To wrap up, while SEO and SEM may be overshadowed by the lure of apps and other slick forms of mobile advertising, the search element of mobile should still be considered part of the overall strategy, just as mobile is an extension of the digital platform.

Social media & SEO :: any common ground?

June 7, 2010

Social media and search engine optimisation (SEO) have competing goals.

One aims to pull users to a designated website, while the other enables and encourages conversations on third-party property.

To unite the two goals healthcare marketers need to find the common ground, which is the content created and shared between marketers and patients.

Free search engine ranking checkers

June 5, 2010

These tools are used to track your site rankings in the SERPs for important keywords, tracking that information against competing sites to gauge SEO effectiveness.

* Note: search rankings are not the only measure of success.