Archive for the ‘iPhone’ Category

The Golden Triangle :: mobile, social & real-time

June 7, 2010

In a Forrester report published earlier this year, Social Media spend is expected to increase by 34% by 2014, placing it just behind mobile marketing, but ahead of search marketing.

Regardless of industry, the top areas of marketing, whether it’s interactive or marketing in general, for any business, must focus on social, mobile, and also the real-time Web. Thus forming a Golden Triangle engagement.

  • The iPhone is the poster child of mobile.
  • Facebook is the poster child of social.
  • Twitter is the poster child of real-time.