Archive for the ‘healthcare’ Category
July 17, 2010
This is a great opportunity for us, as healthcare marketers to lead patients and provide quality health information …
* only 6% of e-patients have tagged or categorized online content about health or medical issues.
* only 6% of e-patients report that they have posted comments, queries, or information about health or medical matters in an online discussion, listserv or other online group forum.
* only 5% of e-patients say they have posted comments about health on a blog.
* only 5% of e-patients have posted a review online of a doctor.
* only 4% of e-patients have posted a review online of a hospital.
* only 4% have shared photos, videos or audio files online about health or medical issues.
Data extracted from Pew Internet and Life Project Report
Tags:@nicolaziady, Few patients are actively writing or creating new health content, listserv, new opportunities for healthcare marketing with nicola ziady, only 4% of e-patients have posted a review online of a hospital, only 4% of patients have shared photos, only 5% of e-patients have posted a review online of a doctor, only 5% of e-patients say they have posted comments about health on a blog, only 6% of e-patients have tagged or categorized online content about health or medical issues, only 6% of e-patients report that they have posted comments, or information about health or medical matters in an online discussion, or other online group forum, queries, videos or audio files online about health or medical issues
Posted in Blogging, Facebook, healthcare, interactive marketing, Interactive Medical Education, iPhone, Linkedin, Physician Collaboration, Poll, Reputation Management, Search Engine Optomisation, Smartphones, strategic social media, Technology, Twitter, Video, Webinars, YouTube | 2 Comments »
July 17, 2010
60% of e-patients engage with social media
Review of our emerging e-patient landscape ::
- 61% of total population – 83% of online population
- 64% of women; 57% of men
- 65% of whites; 51% blacks; 44% Hispanics
- 72% of 18-29-year-olds
- 71% of 30-49-year-olds
- 59% of 50-64-year-olds
- 27% of those 65 and older are e-patients

Emerging e-patient activities ::
- 47% of adults have used the internet to get information about doctors or other health professionals
- 41% have read someone else’s commentary or experience about health or medical issues on an online news group or blog
- 38% have gotten information about hospitals
- 33% have gotten information about how to lose or control their weight
- 27% have gotten information about health insurance
- 24% have consulted rankings or reviews online of hospitals
- 12% have gotten information about how to stay healthy on an overseas trip
- 24% have consulted rankings or reviews of doctors
- 19% have signed up to receive updates about health or medical issues
- 13% have listened to a podcast about health or medical issues
- 5% have reviewed a doctor
- 4% have reviewed a hospital
* Data is extracted from the Pew Internet and Life Project Report
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Posted in healthcare, interactive marketing, Interactive Medical Education, Reputation Management, Search Engine Optomisation, strategic social media | 5 Comments »
July 15, 2010
Today’s marketing sits in an entirely different sector of blog posts, tweets & status updates. We are now “content marketers”

Content marketing is the idea of distributing relevant and beneficial content to engage potential patients and provide them with something of value. Yes, you read that correctly! Nowhere does it say anything about pitching your services or promoting your hospital. Instead, content marketing focuses on delivering information and services that inform your target markets and enables them to become more intelligent buyers.
Tags:blog posts, content marketing, content marketing focuses on delivering information and services that inform your target markets, distribute relevant and beneficial content, engage potential patients, make intelligent patients, New marketing, status updates, todays marketing, traditional marketing is dead, tweets
Posted in Blogging, Facebook, healthcare, interactive marketing, Interactive Medical Education, Linkedin, Physician Collaboration, Reputation Management, Search Engine Optomisation, strategic social media, Technology, Twitter, YouTube | Leave a Comment »
July 5, 2010
[1] HIPPA compliance :: Dont mention information which can identify patients. Dont write anything where a patient could identify themselves.
[2] Share information :: If you find a good article share it! ReTweet blogs or relevant information. Respond and acknowledge mentions … you have earned them!
[3] Think easy & simple :: Try not to use medical jargon. Patients dont always understand. Dont use a big complicated word when a shorter and simpler one will do. If you need to clarify a complex procedure link to your blog or healthcare website.
[4] Know your patient base :: Determine who your follower will be before you start your blog or website. Aim your posts or articles to align to what they would like to hear. Your twitter account may rank high in search engine results so you want to ensure your messages are appropriate and relevant.
[5] Be engaging :: Work with the superstars in your hospital, your doctors, nurses, researchers, to get more evidence based positive health messages out. Follow, retweet posts and engage them in conversations by replying to their posts.

Social media is competitive so follow the tips above to stay on your game and in front of your patient base. If you dont already have one, create your Twitter account and follow @nicolaziady for updates, tips and health related news.
Tags:100 million twitter users, 140 characters, @nicolaziady, hippa, hippa compliance, how to use twitter, microblogging, patient privacy, retweet, social networking, tweet, twitter, twitter followers, twitter tweets
Posted in healthcare, interactive marketing, Reputation Management, Search Engine Optomisation, strategic social media, Technology, Twitter | 6 Comments »
July 5, 2010
Listen to interviews with 2 physicians discussing how & why they use Twitter
– plus some advise on how to do it safely
Listen to the full podcast “Doctors & Twitter“
Tags:doctors and twitter, interactive healthcare marketing, physicians and twitter
Posted in healthcare, interactive marketing, Interactive Medical Education, Physician Collaboration, Reputation Management, Search Engine Optomisation, Smartphones, strategic social media, Technology, Twitter | Leave a Comment »
July 5, 2010
I came upon this report from NPR regarding our industry and work. My first reaction tended to be defensive but after some consideration and unemotional analysis I reconsidered. Take a few minutes and see for yourself …
Click here to listen to the full podcast Hospital attracts patients with Doctor “speed dating”
Let me know your thoughts … what do you think of this report?
Tags:do we spend to much on hospital marketing?, healthcare advertising, healthcare markeitng, hospital advertising, James Unland, journal of Health Care Finance, marketing investment, national public radio, npr, wasteful spending on healthcare marketing
Posted in healthcare, interactive marketing, Interactive Medical Education, Physician Collaboration, Reputation Management, strategic social media, Technology | 2 Comments »
June 17, 2010
I discussed a case study on Mederma this week at the 2nd Annual Healthcare New Media Marketing Conference in Chicago.
I choose this company as they are did something beyond the “traditional”, if we can use that term for any new media strategy yet … regardless, Merderma went further than usual keyword and online banner campaign. They utilised the “ShareThis” technology in their coupon sharing tactic.
Smart.
Mederma is a healthcare company selling scarring ointment but its marketers went further …
They discovered that 12.5 million people share information about skin ailments online. So Mederma developed an interactive campaign specifically targeting these coupon cutters and directing them to a page to download the pharma brand.
Brilliant!
Social media has struggled with tracking and success measurement but Tim Schigel, of ShareThis.com believes “sharing” is the new and most important metric for ROI in social media.
Schigel said clickthroughs no longer are a sufficient metric for measuring the effect of brand advertising and marketing on the Web, but sharing might be. And he’s got results to prove it.
But prove it.
Traditional online display advertisements that run on premium sites generated 8% conversion rates for Mederma coupon download, paid search did a little better with 26% conversion but the biggest “influencer” was an audience predisposed to share and targeted from Organics social media analytics.
Schigel stated that the key is “finding both the senders and the receivers” in sharing-based campaign strategies, and “messaging to them appropriately.”
Check out the strategy in action :: Mederma Coupon Download
Tags:2nd Annual Healthcare New Media Marketing Conference, Annual Healthcare New Media Marketing, coupon sharing, coupon sharing strategy, coupon sharing tactic, Healthcare New Media Marketing Conference, interactive campaign, intrctive media strategy, Mederma, new media strateg, Organics social media analytics, ROI, ShareThis, sharethis.com, social media, social media roi, social media success measurement, social media tactics, social media tracking, Social Search, social sharing, tim schigel
Posted in Facebook, healthcare, interactive marketing, strategic social media, Technology, Twitter | 1 Comment »
June 10, 2010

Patients engage in healthcare social media for rational and emotional reasons.
:: Emotional healthcare social media users want support from people who are going through a similar experience.
:: Rational social media users are searching for information about their specific conditions and symptoms.
“Our research shows that social media is a valuable forum for patients to discuss their health issues and concerns while connecting with others facing similar circumstances,” said Mark Miller, senior vice president, Epsilon Strategic & Analytic Consulting Group.
“This participation provides reassurance and intimacy, and many of the individuals who are highly engaged in social media feel better equipped to manage their health.”
Tags:Epsilon Strategic & Analytic Consulting Group, Epsilon study, healthcare social media, Mark Miller, patient research, social media and patients, social media connecting patients, social media for health, social media health, social media research, what patients want
Posted in Facebook, healthcare, interactive marketing, Search Engine Optomisation, strategic social media, Technology, Twitter | 1 Comment »
A majority of e-patients access user-generated health information but few are actively writing or creating new health content:
July 17, 2010This is a great opportunity for us, as healthcare marketers to lead patients and provide quality health information …
* only 6% of e-patients have tagged or categorized online content about health or medical issues.
* only 6% of e-patients report that they have posted comments, queries, or information about health or medical matters in an online discussion, listserv or other online group forum.
* only 5% of e-patients say they have posted comments about health on a blog.
* only 5% of e-patients have posted a review online of a doctor.
* only 4% of e-patients have posted a review online of a hospital.
* only 4% have shared photos, videos or audio files online about health or medical issues.
Data extracted from Pew Internet and Life Project Report
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Tags:@nicolaziady, Few patients are actively writing or creating new health content, listserv, new opportunities for healthcare marketing with nicola ziady, only 4% of e-patients have posted a review online of a hospital, only 4% of patients have shared photos, only 5% of e-patients have posted a review online of a doctor, only 5% of e-patients say they have posted comments about health on a blog, only 6% of e-patients have tagged or categorized online content about health or medical issues, only 6% of e-patients report that they have posted comments, or information about health or medical matters in an online discussion, or other online group forum, queries, videos or audio files online about health or medical issues
Posted in Blogging, Facebook, healthcare, interactive marketing, Interactive Medical Education, iPhone, Linkedin, Physician Collaboration, Poll, Reputation Management, Search Engine Optomisation, Smartphones, strategic social media, Technology, Twitter, Video, Webinars, YouTube | 2 Comments »