One Response to “Just how do we measure ROI from social marketing?”

  1. Just how do we measure ROI from social marketing? (via Nicola Ziady) « Chicago Mac/PC Support Says:

    […] A recent survey from Omniture, May 2010,  showed that marketers were unable to effectively measure marketing effectiveness. When asked which analytics would give them the most valuable insights, marketers said the importance of marketing cost, orders, average order size and conversion rate. But they had the greatest ability to measure visits, page views, page views per visit and click-throughs. Only 41% could measure social marketing conversion. … Read More […]

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