The Demographics of Americans and Health Insurance

According to new research by Nielsen Claritas, 78% of Americans own health insurance, and they represent a wide-ranging group of people.

As defined by Nielsen PRIZM, the segmentation system that classifies Americans into 66 lifestyle types, the insureds tend to be upscale and educated suburbanites. A disproportionate number include elderly, middle-class couples in small-town and rural communities. And high rates of health insurance owners are found among well-off Boomer couples and families in exurban towns.

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