Is the iPad the next buzz healthcare marketing tool?

With the launch of Apple’s new iPad, as healthcare marketer, I have been pondering whether it is “the next big thing”. I dont think I am alone!

A health system in Idaho, St. Luke’s, is using a new iPad interactive video from Unity Medical Inc., a provider of digital health tools.

The program includes educational content for patients undergoing medical procedures. Patients can view videos and testimonials on iPads in the hospital or download content directly from the iTunes store to their iPad.

The Walt Disney building at Florida Hospital for Children is also using the new iPad application to explain common medical procedures such as CT scans & MRIs to patients.

What a great and intuitive way to use technology. What an amazing and easy to use device.  It has a user-friendly design that truly makes consuming content a pleasure.

As health care clients, we are often afraid to use new technology, but the iPad offers both high-tech and friendly tool.  In my opinion the iPad is a great delivery vehicle for patient education and marketing messages.

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